Project Title
Advertising, Design, Photography, Videography
Advertising, Design, Photography, Videography
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MODE '23: Unframed recognizes the concept of framing in all forms of design education, including motion. Context and framing have become especially important topics outside of the classroom as our society grapples with complex and unframed problems.
Environmental signage using the identity.
Unframed asks design educators to give their students not only the confidence to look at problems in context but to unframe and reframe them — using frameworks and theories as tools rather than restrictions.
Such a broad concept allows the identity to be flexible enough to house speakers and workshops on any topic.
The conference program was a key deliverable for this identity.
The mark system was designed with animation in mind.
The Unframed concept lends itself to a mark system rather than a single logo. Elements within the system can be reconfigured or invented for an endless variety of visuals for diverse situations that can speak with a singular distinct voice.
Ideation began by considering single words that could be used as overarching themes and then writing a rough description that justifies them. It was important that they be topical enough to capture the present moment but not so obvious or specific that they distract from the actual content of the conference, which was yet to be determined.
Morph
We exist in a period of accelerated change that often relies on evolution and transformation rather than 1 for 1 replacement of ideas and norms, resulting in something different rather than completely new.
Transformation | Shapeshifting | Mutation | Melting | Growing | Organic
Xtend
XR will give motion design exponential extension into everyday design problems and real-world interactions. How can motion design education provide the necessary skills and extend application of its tools to meet these new opportunities?
Expansion | Depth | Tracking | Extension of forms | Extrusion | Dimension
Unframed
There is a growing societal emphasis on needing to understand context. This also references the way design students are taught to tackle complex problems and motion design as a practice that relies on frames.
Deconstruction | Line & Plane | Framing | Overlap | Panning
Interestingly, even though the final solution retained the Unframed concept, ideas and explorations from each initial idea made their way into various artifacts.
After concepts were written out, sketches were made to explore possible visual directions for each one.
